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In a rather daring advertisement, the budget store decided to promote its bargain stock of Cadbury's Dairy Milk Fingers on Twitter... do you see where this is going?
Alongside a picture of a woman who looks like she's enjoying the festive season a little bit more than most, a caption reads: "For a friend who loves a good finger!"
Calm down, Poundland. They finished off the tweet (pun fully intended) with: "Cadbury's Fingers £1 #SantaBanter."
As you might imagine, a lot of people had a lot to say about the crude Christmas joke.
One Twitter user wrote: "Harmless advertising or shameless and distasteful use of sex to sell? I wonder how @CadburyIreland feel about this?"
Another said: "In fairness I love Cadbury's chocolate fingers but they've never made me feel that good so definitely #falseadvertising at the very least."
Some didn't see the funny side at all, with a commenter writing: "Is it someone's last day in the Poundland marketing team? And of course you have sexualised a female in the making of the advert. Nice one."
A spokesperson for Poundland told The Mirror: "At this time of year, giving our customers a laugh is our (all-female) social media team's only job as Poundland fills the nation's stockings."
This isn't the first time the company has raised a few eyebrows with its advertising campaigns.
A couple of years back, their very cheeky elf on the shelf hit headlines for his festive antics, which included him 'teabagging' a doll, rubbing his backside on a toothbrush and making jokes about finding a 'new piece of ass' - talking about a stuffed donkey toy, of course.
Despite a flurry of angry responses, Poundland brought back the elf in 2018 to troll last year's John Lewis ad, tweeting a picture of him in a rather compromising position alongside the caption: "It's a little bit f*nny..."
The post was followed up with a snap of him in his Marigolds, with the words: "Rubber's ready!"
If anything, their latest stunt is PG in comparison. Nonetheless, it's certainly divided opinions once again, with some describing the ad as 'crude', 'offensive' and 'sexist', while others think it's just a bit of harmless festive fun.
Oh well, it's one more thing for us all to argue about in the run-up to Christmas, I suppose.
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