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I imagine Donald Trump has to meet a fair few people as part of his role as President of the United States, schmoozing his way around press conferences and cocktail parties, introducing Melania to all of his pals in high places.
But with all that networking, it must be hard to get everyone's names right... Including, it seems, the CEO of Apple, Tim Cook - who Trump seems to have rebranded 'Tim Apple'.
Look, we've all been there. We've just never been there with the CEO of Apple.
The two were at the White House for an American Workforce Policy Advisory Board Meeting, which sounds about as interesting as phoning the bank, only to be kept on hold for hours with nothing but weird instrumental hold music to keep you company.
"We're going to be opening up the labour forces because we have to. We have so many companies coming in," Trump began.
Then comes the good bit.
"People like Tim - you're expanding all over and doing things that I really wanted you to do right from the beginning.
"I used to say, 'Tim, you gotta start doing it here,' and you really have. You've really put a big investment in our country.
"We really appreciate it very much, Tim Apple."
Yes, thank you Tim Apple. What would we do without you?
The moment was flagged on Twitter by Verge reporter Sean O'Kane, who wrote: "Trump just called Apple CEO Tim Cook 'Tim Apple'."
Another Twitter user commented: "I have watched this thousands of times in a row now and I'm still laughing."
Someone else wrote: "It's like SNL just writes itself."
A third joked: "Tim Apple is an American icon just like the famous innovators Thomas Lightbulb and Henry Car."
Meanwhile, though, someone on YouTube speculated it had been intentional, and that he hadn't got Tim's name wrong at all - writing: "He wasn't saying, 'Thank you very much, Tim Apple'. He was giving credit to both Tim AND Apple. He was saying, 'Thank you very much, Tim/Apple'. He talks fast because he's a very fast thinker."
I mean, it's possible, but it's not like Trump hasn't done this before...
That's right, it wasn't long ago that he screwed up the name of another CEO - calling Lockheed Martin's chief exec Marillyn Hewson 'Marillyn Lockheed'.