A major fashion retailer has been slammed after shoppers claimed the company had airbrushed photos of one of its models while advertising its new Boracay Island Swimsuit.
After the photos were posted, eagle-eyed customers quickly accused Fashion Nova of making changes to the model's bum.
In two pictures posted side-by-side on the brand's website and Instagram page, she appears to have different shaped buttocks.
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One shocked customer said: "So no one else noticing the photoshopped booty mistake."
Another added: "I would like it but her butt looks disfigured... kind of threw me off from the swimsuit."
A third person asked: "Editing mistake?"
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The post has been liked more than 26,000 times and not everyone seems to have been put off.
Some said they still wanted to buy one of the swimsuits, which are priced at $49.99.
One wrote: "Adding this to my bag rn."
A second shopper agreed, writing: "Amazing as always."
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While another just put: "Great look."
This isn't the first time Fashion Nova has come under fire. Earlier this week the brand was mocked for its 'see through cover-up chaps'.
The sheer pants have flared legs with ruffles on the side and are high-waisted.
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Some fans completely love the crotchless creation, calling them 'cute', 'sweet' and 'ideal for a holiday.
But not all agree.
One user commented: "What's the point of them then? like she looks gorgeous AF but what's the point of a 'cover-up' that doesn't 'cover-up'."
Another posted: "Cover up hmm? What exactly is it supposed to cover? Its cute but not a cover up."
Someone else said: "Dude. I love your clothes and all, but those are not even pants."
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If you're not keen on the peach colour, they also do them in Black, Neon Pink, Lime And Peach. So take your pick.
However, this certainly isn't the most bizarre fashion statement of late, that title would have to go to group of models who were spotted wearing electrical tape at Ultra Festival, in Miami.
The outfits are the brainchild of alternative swimwear and fashion designer Joel Alvarez, who often uses body tape for his unusual fashions for his company, The Black Tape Project.
On the company's website, Alvarez explains where the idea stemmed from, writing: "One day in 2008 I was a rookie photographer who was working with a model that suggested I use electrical tape [on] her for the last look.
"I honestly had no idea why she would want this but to make her happy I attempted to use this tape as wardrobe. Essentially I just wrapped her in black electrical tape!"
Maybe I'm just out of touch.
LADbible has contacted Fashion Nova for comment.
Featured Image Credit: Fashion NovaTopics: Instagram, Interesting, Fashion, US News