Good Morning Britain viewers were left shocked and terrified for the safety of reporter Jay Gray as he braved the 'unsurvivable' conditions of Hurricane Laura, currently thrashing through the United States.
Loads of people have been evacuated from their homes because of the storm, and Jay was standing outside in the midst of it all.
At one stage, the intrepid reporter was blown forward off his feet, which led the presenters in Britain to curtail the interview so that he could return to safety indoors.
Interestingly enough, Jay described this as 'a bit of a lull' in the weather. We can only imagine what it will be like when it comes to full force, then.
It doesn't bear thinking about.
During the interview, Jay could be heard shouting: "A bit of a lull but here it comes again, you can feel it picking up, and that's only going to continue to turn and get much more intense."
Then, the signal went as Jay was thrown forward, nearly face-planting straight into the ground.
Sean then said: "I think, for your safety Jay, we are going to have to leave you. You're talking about that being a lull, I can't imagine what it's going to be like when it really picks up.
"The conditions look dangerous already for Jay."
Ranvir then added: "Jay, go and make yourself safe somewhere - I assume you can go and get shelter in a vehicle for a while. My goodness me, that is extraordinary."
It seems as if the viewers agree. One person tweeted: "I just watched a news guy out there on GMB seriously scary I'll stick with our weather."
Another said: "What the hell has this weather guy done to deserve this! Get him inside now! #GMB Telling people it's unsurvivable and then stick him outside to demonstrate that! So irresponsible!"
A third commented: "What a stupid idea to have someone reporting the weather in those kind of conditions @GMB stupidity at its finest."
Earlier this week, the US National Hurricane Center warned that the conditions presented by Hurricane Laura could cause an 'unsurvivable' storm surge.
The agency tweeted: "Unsurvivable storm surge with large and destructive waves will cause catastrophic damage from Sea Rim State Park, Texas, to Intracoastal City, Louisiana, including Calcasieu and Sabine Lakes. This surge could penetrate up to 30 miles inland from the immediate coastline."
Texas Governor Greg Abbott urged those in the path of the storm to 'take advantage of these final few hours to evacuate' yesterday.
He added: "The power of Hurricane Laura is unprecedented, and Texans must take action now to get out of harm's way and protect themselves."
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