Google's New Super Bowl Ad About An Elderly Widower Has Everyone 'Bawling'

With the Super Bowl now just a few days away, Google has released its new commercial for the big day - and you'll need to brace yourself, as it's already making people 'bawl'.

Set to officially air during the NFL championship game this Sunday, the 90-second ad follows a widowed grandfather as he calls on the help of Google to remember his late wife, Loretta.

After a Google search for 'how to not forget' prompts the elderly man to 'repeat a detail', he uses voice command to ask his Google Assistant to do precisely that - first requesting that it shows him 'photos of me and Loretta', which it dutifully does.

We see a poignant slideshow featuring various snaps from their lifetime together, including a photo from a trip to Sitka in Alaska, along with another of them smiling with each other in their home.

Google

Later in the ad, Google shares more information about that the man has told it to log, which users can request by saying 'Hey Google, remember...'.

One stored detail from 26 January 2020 explains how 'Loretta used to hum showtunes', while another from 27 November 2019 reveals 'Loretta's favorite flowers were tulips'.

And from 14 May 2017, one that tells us 'Loretta always said, "Don't miss me too much, and get out of the dang house".'

Many people have said they were 'sobbing' throughout the ad, which has been dubbed an all-out 'tear-jerker' - with some even comparing the hearbreaking narrative to that of Disney Pixar hit Up.

One person tweeted: "The #Google Super Bowl advertisement about Loretta made me bawl. Whoever brainstormed the advertisement must have also come up with the first half hour of Disney's Up."

Google

Another wrote: "Google's Super Bowl ad is an emotional touchdown."

A third said: "Bawling like a baby at my desk."

Of course, not all of this year's Super Bowl commercials are quite so emotional.

So far, we've also got Breaking Bad star Bryan Cranston recreating a classic scene from Stanley Kubrick's The Shining for Mountain Dew, along with Rick and Morty getting trapped in a Pringles ad with a bunch of evil crisp-loving robots - as you do.

Then there's the one from WeatherTech CEO David MacNeil, who's made a $6 million commercial about his dog... Though on second thought, you might not be strong enough for that one after Google's efforts, so maybe hold off until the weekend.

Topics: Google, News, US News, super bowl

Jess Hardiman

Jess is a journalist at LADbible who graduated from Manchester University with a degree in Film Studies, English Language and Linguistics - indecisiveness at its finest, right there. She also works for FOODbible and its sister page Seitanists, which are both a safe haven for her to channel a love for homemade pasta, fennel and everything else in between. You can contact Jess at [email protected].

@Jess_Hardiman