It's one of life's greatest problems: buying a brand new pair of trainers and instantly pulling them from the box and onto your feet, only to find there's something a little off.
They're new, yes, but they also look new. They're too white, too fresh or too clean, and you know it won't be until you've scruffed them up a bit over the next few months that they'll stop looking a bit weird. SIGH.
Well, now you can avoid all the hard work of scuffing and dirtying your box fresh sneaks, thanks to Italian fashion house Gucci, which is selling a pair of trainers that look a bit old and crap even though they're not.
But such innovation comes at a price - as these trainers will set you back an eye-watering $870 (£615).
The Screener Leather Sneaker comes in three different designs, each with that lived-in 'vintage, distressed effect' that we all crave from years of wear.
The Gucci website says: "A pastiche of different influences that span across decades, the Cruise 2019 collection references old school shapes and materials inspired by vintage sportswear.
"Influenced by classic trainers from the '70s, the Screener sneakers - named for the defensive sports move - feature the Web stripe on the side and vintage Gucci logo, treated for an all over distressed effect."
They're made of leather and crafted in Italy, so we've at least got some good-quality material on the go to warrant that price, right?
Since being advertised online, shoppers aren't sure what to think - with many mocking the product on social media, saying the trainers just look 'filthy' and 'disgusting'.
One person said: "I've got a few filthy stained pairs like this left abandoned in the garden shed."
Another commented: "They're filthy. I don't think many fashion victims would want to spend that much on something that looks like it was thrown away 20 years ago."
Recently social media users were also outraged when they clocked a plain white t-shirt by Prada doing the rounds - which cost a staggering £270 ($348).
Needless to say, people weren't overly enamoured by the price tag, with one person writing: "Anyone who buys this might wish to buy a suitable applicator to insert t-shirt into the same crevice where their personality resides. Just sayin'."
Another said: "Scum. Just wrong in every way. Do I sound bitter. Damn right."
I don't know about you, but I think I might stick to the high street for my plain white tees, and to the grubby streets of the UK for scruffing up my trainers.
Nice try Gucci. You nearly had us.Featured Image Credit: Gucci