Ibiza Businesses Campaign To Save Island's Tourism By 'Moving Spring' Amid Coronavirus

Businesses in Ibiza have launched a campaign to extend summer in a bid to mitigate the coronavirus pandemic's damage on the tourism sector.

The spread of the disease has effectively put an end to holidays for the near future at the very least, but bars, clubs, hotels and restaurants are hoping people will postpone their holidays, rather than cancel them all together.

The #MoveYourSpring campaign does exactly what it says on the tin, with numerous events that were planned for spring now rescheduled to October.

The idea of moving a season would seem absurd in any other time in recent history, but the unprecedented times we find ourselves in call for unprecedented measures.

The campaign said it hoped the idea would see Ibiza become 'the chosen destination to celebrate the end of this bad dream'.

According to Diario de Ibiza, the organisers said: "Let's look for the union so that Ibiza becomes the chosen destination to celebrate the end of this bad dream and we will achieve this not only with hotels and tourism, but with restaurants, bars, entertainment, charters, farmers, small businesses. EVERYONE.

"Because, regardless of whether it affects us more or less directly, in the end we are all affected and the sum of all of them is what will help us to achieve it.

"We want to make Ibiza the ideal destination to celebrate life. We are a pioneer destination in the tourism sector and this is a great opportunity to record it and demonstrate it again for one more season."

#MoveYourSpring

The campaign has also been keen to point out that the weather is still very pleasant in autumn - or spring, as it shall be known this year - with average temperatures of 21.5°C, while smaller crowds should make it easier to experience the 'real Ibiza'.

It's okay to not panic. LADbible and UNILAD's aim with our Coronavirus campaign, Cutting Through, is to provide our community with facts and stories from the people who are either qualified to comment or have experienced first-hand the situation we're facing. For more information from the World Health Organisation on Coronavirus, click here.

Topics: World News, Coronavirus, Spain, Ibiza

Jake Massey

Jake Massey is a journalist at LADbible. He graduated from Newcastle University, where he learnt a bit about media and a lot about living without heating. After spending a few years in Australia and New Zealand, Jake secured a role at an obscure radio station in Norwich, inadvertently becoming a real-life Alan Partridge in the process. From there, Jake became a reporter at the Eastern Daily Press. Jake enjoys playing football, listening to music and writing about himself in the third person.

@jakesmassey