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The joint strongest hurricane on record to strike land in the Atlantic, Hurricane Dorian, has wreaked havoc in the Bahamas, killing at least five people and severely damaging 13,000 homes.
But while it goes without saying that our thoughts are with those affected by the ferocious storm, many people seem to have an odd way of showing it on Instagram.
While the majority of people have paid their respects through a few heartfelt words, some seem tone deaf to the tragic nature of the situation, juxtaposing such sentiments alongside sultry bikini pics.
Model Tatiele Polyana is one such person who has come under fire after posting a picture of herself posing on the beach alongside the message: "My heart is in (two). A few weeks ago I had the opportunity to know this immensity of clear water, truly a paradise, how sad, my God, to see the desperation of the people in the videos, so many houses, cars, hospitals and places all being devastated by this damn hurricane! Let's pray for #Bahamas."
Responding to the post, one person said: "This is a very odd photo to choose to show your concern for the Bahamas. It honestly seems more like you're using the hashtag for a tragedy as self promotion."
Another woman was criticised for posting a picture of herself in a red bikini along with the caption: "Praying for the safety of this beautiful country #Bahamas"
One person described the post as 'disgraceful', with another adding: "This is disgusting, delete this."
Modern Family actor, Sofia Vergara, was also among those accused of misjudging the tone on the platform.
The 47-year-old shared a snap of herself looking relaxed with a drink in hand alongside the message: "Waiting for Dorian."
Replying to the post, one person said: "I am a fan. But the waiting for Dorian comment was not funny."
Another added: "This is a perfect example of the idiocy of celebrity. So self absorbed and entitled you lose your humanity."
However, others defended the star, with one person claiming 'people need to get a grip'.
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