Jeff Bezos has managed to break a record with his 'space penis' - otherwise known as the New Shepard rocket ship, which has been given the X-rated moniker by social media users for its phallic appearance. Here's a clip from the latest launch so you can decide for yourself if the rocket lives up to its rude nickname:
The rocket was successfully launched by the billionaire's private space company Blue Origin and marked its seventh consecutive flight - in turn breaking the record for the most reused spacecraft.
And with all those previous launches, the rocket has managed to gain itself a bit of a reputation, with many people over the years remarking on how much it looks like a 'penis'.
Responding to the news of this week's launch, one person tweeted: "If I were Jeff Bezos and had 200 million dollars, I would also like to shoot a space penis into the moon and land it in between two craters that look like a butt."
Commenting on another launch back in December 2019, another wrote: "Jeff Bezos just launched his penis to space..."
Someone else said: "It's Amazon's Jeff Bezos Blue-Space-Penis-Thing, Blue Origin. Sort of like Musk's SpaceX but not as cool and more penis-like."
Even as far back as 2016, someone tweeted: "Woot! Successful launch of Bezos' space penis - Blue Origin New Shepherd rocket! They were able 2 successfully deploy 'just the tip'."
The New Shephard's most recent mission was originally due to take place in late September, but it was delayed several times because of weather and technical issues.
Eventually it left Earth from the launch facility in Texas on Tuesday 13 October, and was sent to the edge of space for the seventh time.
Thanks to its latest adventure, the spacecraft has now broken the reuse record that was previously held by Elon Musk's SpaceX Falcon 9.
Following the 'booster touchdown', Blue Origin tweeted: "This is the 7th consecutive successful flight to space and back for this fully reusable rocket, and a beautiful demonstration of Moon landing tech w/ @NASA."
A post on the live YouTube webcast added: "New Shepard flew 12 commercial payloads to space on this mission, including the Deorbit, Descent, and Landing Sensor Demonstration with NASA's Space Technology Mission Directorate under a Tipping Point partnership.
"This was the first payload to fly mounted on the exterior of a New Shepard booster rather than inside the capsule, opening the door to a wide range of future high-altitude sensing, sampling, and exposure payloads.
"Also on board were tens of thousands of postcards from students around the world from Blue Origin's nonprofit, Club for the Future, some of which will include a special NASA Artemis stamp.
"With this successful mission, New Shepard has flown more than 100 payloads to space across 10 sequential flights. All mission crew supporting this launch exercised strict social distancing and safety measures to mitigate Covid-19 risks to personnel, customers, and surrounding communities."