A young man has tragically passed away after collapsing during a drinking competition.
Footage shows the unnamed man chugging beer at Regent Cha-am Beach Resort in Thailand with his colleagues, taken moments before he gagged and collapsed forward onto the floor.
Bangkok news website Coconuts reported that an eye witness said the man 'went into a seizure and beer started coming out of his nose and mouth'. Moments later, he died at the scene.
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The man and his work friends were lined up to take part in a drinking contest whereby they were challenged to drink the entire jug - containing two pints of beer - as quickly as possible.
As is shown in the video, the group are encouraged to raise their glasses when they're done before the countdown begins. It took around half a minute for the man in question to neck his drink, although it's clear to see the last few seconds were a struggle for him.
Colleague Chanokporn Techatawinwong said the man's heart had already stopped beating by the time the ambulance arrived.
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Many assume the cause of death is alcohol poisoning, but a post-mortem is yet to confirm this.
She told The Sun: "Nobody knows the actual cause of death yet and we didn't know if he had any allergies or medical conditions.
'"But the drinking challenge is never a good idea. The game is becoming popular in many bars and parties and I hope this tragic incident will never happen to anybody again."
Although he died immediately after drinking the beer, there are many contributing factors to take into consideration, for example an underlying medical condition or unknown allergy.
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Also, there's no indication as to how much he may or may not have had to drink before starting the contest.
According to Doctor Suwanchai Wattanayingcharoenchai, the director-general of Disease Control Department, whether it turns out to be alcohol poisoning or not, the person who held the party could face charges.
He added: "Hopefully, the autopsy results will be concluded by the end of Tuesday and his body will be returned to his family for a funeral.
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"Meanwhile, police are now investigating the hotel staff and their organiser to see if the incident was against the national alcoholic beverage control act."
Featured Image Credit:Topics: Death, Thailand, Alcohol, Beer