Known as the biggest YouTuber in Denmark, Albert Dyrlund has died in an accident at the age of 22.
Albert's mother Vibe Jørger Jensen confirmed the news of his death to Danish Outlet TV2, saying that her son died after falling 200 metres from the Italian Alps while filming a video for his channel in Forcella Pana.
She said: "We are in great grief, but I would like his fans to know."
Albert had 224,000 followers on Instagram with almost 300,000 YouTube subscribers on both his channels, Albert Dyrlund and Albert Soap, making him one of Denmark's most popular social media stars.
One of his most popular clips saw him stood outside fellow YouTuber Logan Paul's house in 2019.
In the clip, Albert repeated the name of Paul's rival KSI 10,000 times in a row.
After watching the footage, KSI posted a reaction video in 2020 where he showed some love for Albert's stunt and opted to subscribe to his channel.
Italian broadcaster Rai reported that the YouTuber plummeted from Mount Seceda in Val Gardena while filming a video.
According to Rai, a rescue helicopter was called but was unable to save Albert, who was pronounced dead at the scene.
In 2018 he starred in the movie Team Albert, a comedy about trying to make a living from YouTube, which won the audience prize at the 2019 Robert awards for Danish films.
He was also well known for music videos and sketches. Some of his hits include the songs 'Emoji', 'Waffles' and 'Summer'.
Fans were quick to pay tribute to the YouTuber.
One user wrote: "Rest in peace Albert Dyrlund. this is pretty surreal. he was only 22 years. For internationals, he had been a Danish youtuber since a young age and very known in Denmark."
A second user said: "Rest in piece Albert Dyrlund, thanks for the good memories."
Another user issued a warning to YouTubers and urged them to not take such risks when filming content.
"We've lost a big Danish youtuber Albert Dyrlund, 22 yrs. He died while filming a youtube video on a cliff in Italy," a fan tweeted.
"May he rest in peace. And please be careful when making risky videos. Its not worth it."
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