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​Mum In Sitches After Optical Illusion Gives Kids' Jumper Explicit Slogan

​Mum In Sitches After Optical Illusion Gives Kids' Jumper Explicit Slogan

Samantha Atkinson was shopping at Australian department store Kmart when she spotted a bright yellow kids’ hoodie

A mum was left in stitches after spotting a kids' jumper that appeared to have an explicit slogan on the front - not realising one of the words had been partially hidden by a fold in the top.

Mum-of-one Samantha Atkinson said she went shopping at Australian department store Kmart on 8 May when she spotted a bright yellow kids' hoodie.


She did a double take after seeing what looked like the word 'c***s' written on the front, and took a photo of the garment.

Atkinson, 44, looked closer and realised the hoodie had simply been hung in a way that made the slogan 'Kindness Counts' appear to say 'Kindness C***s'.

The finance manager from Perth, Western Australia, said: "My husband and I had popped into Kmart to pick up some baby clothes for my seven-month-old daughter.

"I saw the hoodie and had to look twice. I actually walked back to take another look.


"I decided to snap a photo, and it was exactly as photographed. I didn't manipulate the clothing at all.

"I thought it was hilarious, although had to ask my husband if he saw what I did in case it didn't look that way to anyone else.

"We had only just come off having to wear masks, so I wondered if it was a message to customers from a stressed-out Kmart employee after the week of lockdown.

"I'm not sure if that was the way they envisioned it would fall when hung up, especially in the kids' section."


Atkinson posted her photo online and was soon inundated with hundreds of likes, commends and shares, with some people saying they'd also seen the hoodie hanging up in store and originally thought the same.

She added: "I shared the photo with my friends and family, and had to apologise for the language as it isn't a word I'd normally use or the type of thing I'd send.

"But they all thought it was very funny. So I decided to share it on a Kmart group.

"I was hoping it would make one or two people smile, I certainly didn't expect the reaction it got as I've never posted in that group before.

"The real message of 'kindness counts' is great and I would love my daughter to be able to wear it when she is older.

"The way it hung just changed the sentiment from 'kindness counts' to 'we need kindness now!'


"Maybe it will inspire their next range though, as when I posted a photo of it there seemed to be plenty of people that would order one."

A spokesperson for Kmart said: "At Kmart, families are at the heart of everything we do and our in-house design team take great care designing positive and empowering sentiments for each style.

"It is disappointing to see our 'kindness counts' kids hoodie being photographed incorrectly and we can confirm none of these styles are produced in this way."

Featured Image Credit: Caters

Topics: Funny, Fail, Weird, Australia