You can always count on This Morning to throw up a bit of pre-lunch controversy and the show earlier today was no different.
Debating the question "Is it appropriate to be naked in front of your kids?" Holly and Phil decided to get the views of mum Lauren Libbert.
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As the video makes clear, she has absolutely no problems with being naked near her kids, or her kids being naked in front of her.
In fact, she sometimes takes a bath with her 10- and 11-year-old sons.
Ok, bear with me, because it sounds pretty out there, but she defended her actions quite well.
She said: "If they're happy with it, we'll have a bath together maybe once a week. It's something we all enjoy.
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"I've a tiny bathroom but we'll all scooch together and have a bath together and my boys are very comfortable with them being naked and me being naked.
"It's something that we do in the house that's very normal. I think it's really natural, what can be more natural than being naked in the privacy of your own home.
"It's nothing to be ashamed of. A lot of the time we're not even talking about it."
She went on to describe how her kids were learning about sex education at school and how this offers them the opportunity to ask questions and get answers in a way that is perfectly safe - surely it's better than the Internet, right?
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She also argued that it helps them to be comfortable in their own skin, as she believes that her upbringing (which involved a similar amount of nudity) did for her.
OK, maybe this all still sounds a bit weird, but if everyone's happy enough and nobody feels upset or weird about it - who are we to complain?
Well, Ben Edwards - a father and life coach who was also on the show - managed to find a way.
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He agreed that every parent 'has a right to parent in their own way' but also added: "They're at that age where they're going to be figuring out body parts... and it can lead to confusion."
To her credit, Lauren said that she would always listen to her kids when it came to it, and if they weren't comfortable then it would stop immediately.
Sounds like a fairly amicable and reasonable argument, if a little bizarre.
Luckily the Internet is neither amicable, nor reasonable.
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To add a bit of nuance to the argument, some online commentators have hit right to the core of the issue as always:
Well, quite.
Featured Image Credit: ITV / This Morning
Topics: This Morning, TV and Film, Celebrity, UK Entertainment, TV, UK