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Photos Of Missing Australians Will Soon Be Printed On Milk Bottles

Photos Of Missing Australians Will Soon Be Printed On Milk Bottles

The strategy has worked in the past in Australia and it's hoped it will give detectives some leads.

Stewart Perrie

Stewart Perrie

Authorities will be printing the faces and circumstances of missing Australians on milk bottles in the hope someone will recognise them.

It's a strategy that has been used for decades in other parts of the world and it will soon start appearing on milk bottles in the Australian Capital Territory (ACT). Despite them having limited success outside Australia, it's hoped this initiative will give detectives some leads for missing people around the nation's capital.

AFP Assistant Commissioner Lesa Gale said they won't be only sharing images of ACT missing persons as they want to highlight the fact that this is a national issue.

"One person featured in last year's Canberra Milk campaign was located. It is initiatives like these that remind people that missing persons are real people, and this is something that needs to be spoken about more," AC Gale said.

National Missing Persons Coordination Centre

"Our partnership with Canberra Milk has allowed us to bring these conversations into the homes and minds of everyday Australians, many who have not known the pain that a missing loved one can bring.

"We want people in the community to stop and think about not only these featured profiles, but also the profiles of many other long-term missing people across Australia. If anyone has information, no matter how small, please reach out to CrimeStoppers on 1800 333 000.

"We are grateful for the ongoing support of Canberra Milk and hope to continue to work with them in the future.

"Campaigns and collaborations such as this highlight the possibilities available in this space, and the impact corporate support can have for the 2,600-plus long-term missing persons in Australia and the loved ones left behind. It is important that we work together to raise awareness and profile as many of these cases as possible as every family equally deserves answers."

People are also encouraged to share pictures of their milk bottles on social media to further amplify the message.

The milk bottles will be available at all the regular retailers.

Featured Image Credit: National Missing Persons Coordination Centre

Topics: News, Australia