Reporter Abandons Broadcast After Spotting Bison Heading Towards Him
While attempting to record a news segment, a reporter in the US inadvertently created the best new meme on the internet.
Deion Broxton was preparing to report from the world famous Yellowstone National Park - which spans Wyoming, Montana and Idaho - when something off-camera caught his eye.
"Oh my god. Oh my god," he said, evidently concerned, his gaze flicking between the camera and the mysterious threat lurking out of sight.
"Oh no I ain't messin' with you, oh no, oh no, oh no, I'm not messin' with you," he added as he abandoned the recording, packing up the camera and retreating to his vehicle.
It turns out the 'you' Deion wasn't messing with was a herd of bison heading his way - so it's fairly understandable that he got himself out of there pronto.
The footage has already been viewed more than 5.4 million times since he shared it on Twitter yesterday (Wednesday), and Deion was thanked in the comments by Yellowstone National Park, which said his reaction was 'a perfect example of what to do when approached by wildlife'.
Indeed, Deion did demonstrate a perfect, albeit amusing, application of the 'Yellowstone Pledge', whereby visitors to the vast national park are asked to keep a safe distance from animals at all times.
Bison are incredibly powerful creatures and males can reach weights of up to 2000lbs (907kg). On top of this, they can also reach speeds of up to 40mph.
As such, they pose a great threat to people, and in 2015, Yellowstone national park began issuing warning pamphlets to visitors after five people were gored by the animals in the space of three months.
Speaking at the time, Yellowstone spokesperson Amy Bartlett said: "I just don't think people realise how fast bison move. They're big animals, but they move quickly. And so when a bison becomes agitated, it doesn't take him long to cover that short distance.
"A ranger can't be at every bison all the time, so people need to keep that common sense."
Just last year, a nine-year-old girl was hospitalised after she was gored by a bison at the park.
The girl was standing quite close to the bison with a group of others in the Old Faithful Geyser area of the national park when she was struck and catapulted into the air.
According to the National Parks Service statement, the group which reportedly consisted of around 50 to 60 people, stood close to the beast for around 20 minutes, 'causing the bison to charge'.
Featured Image Credit: Twitter/Deion Broxton KTVM