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It's no secret that Seth Rogen loves to smoke the green stuff, and now it looks like he's ready to take that love to the next level by launching his own weed company.
The Superbad actor took to Instagram to announce the news, telling his 8.5 million followers in a recent post: "Almost ten years I go, I envisioned having my own weed company. And today I can announce that my company Houseplant's weed will be available in California soon! Next week soon!"
As well as bud, Houseplant will be flogging 'Housegoods' like ashtrays, lighters, lamps and 'YES, even ceramics'.
If you don't get the latter comment, let it be known that the star appeared on Jimmy Kimmel Live From His House last year where he said he'd been getting through lockdown by smoking an 'ungodly amount of weed' and spending a lot of time doing pottery.
Gotta find a way to pass the time somehow.
Alongside the caption, Rogen himself appeared in a video in front of the upcoming product to say: "Hi, I'm Seth Rogen, and if you know anything about me at all, I'm going to assume it's that I really love weed.
"But what you probably don't know about me is that I've been working on my own weed company for the last ten years and we are finally ready to launch in America.
"It's called Houseplant and what we're doing is bringing you the best strains of weed that have been handpicked - and by that I mean hand-smoked - by me.
"It's just the weed that I love, that I want to be smoking, it comes in these adorable little tins. We have an orange one for Sativa, a purple one for Indica, and it even stacks."
Going into more detail about the range, he adds: "We have things like this block table lighter which is a table lighter with an ashtray for the lid. I lose my lighters all of f**king time but not no more because this dude is hard to lose.
"This is just the beginning - this is honestly my life's work and I've never been more excited about anything. I hope you enjoy it."
We should point out that the actor lives in and is launching the company in California, where cannabis is legal for medical and recreational use. So it goes without saying that this is all above board.
So if you're a fan of Rogen, you're a fan of the ganja and you like the look of everything Houseplant has to offer, be sure to follow @houseplant on Instagram for any updates.
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