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A shopper has revealed what it's like inside one of Amazon's new supermarkets.
Over recent times, the online market platform has ventured into the physical world of retail, opening dozens of shops across the US, including Fresh
TikTok user @melgracee recently visited one of the two Amazon Fresh grocery stores in California to show her followers what it's like.
Just like traditional supermarkets, Amazon's store boasts all the usual things you'd expects, from meats and veg, fizzy drinks and seafood, to made-to-order pizzas. You know the drill.
However, unlike others, as @melgracee reveals in her video, you no longer have to queue at the checkout for what can often seem like an eternity.
Instead once you are in the store, you grab your trolley, which has a small interface on the handle bar, and link it up to your regular Amazon account.
Then, as you make your way around, all you have to do is throw your items into the trolley and its sensors will scan it for you, adding it to your total, which can be viewed on the screen.
And if you change your mind, fear not, just take the item - or items - out of your trolley and the price will be deducted.
But that's not all. Once you're all done, head towards the exit to confirm your purchases. Pretty incredible, right?
Amazon Fresh is the tech giant's efforts to break into the mainstream grocery market.
It already has a number of Whole Food stores, which specialise in natural and organic products, and don't carry major brands like Coca-Cola.
Speaking ahead of the opening of its first supermarket in Woodland Hills, California, Jeff Helbling, vice president of Amazon Fresh stores, told CNN Business: "Grocery is a very large consumer sector; by most measures, it's $800 billion in the US.
"And collectively, we're relatively small in the space."
But it's not just in the US where Amazon is trying to expand its reach.
Last year, it was announced that the company was planning to open 30 physical, checkoutless shops in the UK.
According to The Sunday Times, the online retail monolith is said to be launching more than 10 Amazon Go convenience stores with a further 20 potentially opening after that - although discussions are still ongoing.
The idea is that customers will gain access into the shops with their Amazon Go app and then cameras will keep track of what you're buying.
Amazon is said to be interested in opening stores near transport hubs, so busy commuters needing to pick items up on the go can be targeted.
Featured Image Credit: TikTok/melgracee
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