A woman has died while competing in a lamington-eating contest on Australia Day.
The victim, believed to be in her 60s, had a seizure while trying to scoff as many of the Aussie desserts at an event near Hervey Bay, Queensland.
Several people signed up to the competition, held on Sunday at at the Beach House Hotel in Scarness. Witnesses say the woman started slowing down until she was nearly motionless.
A woman who was at the pub at the time of the incident wrote on Facebook: "Sadly a lady died during the lamington-eating competition.
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"This lady shovelled the lamington into her mouth with no restraint... inhaled the coconut and arrested.
"The pub was very quick to respond with CPR, and the ambulance rocked... working on her [for] over half an hour, it didn't look good."
The victim was taken to hospital, but doctors were unable to prevent her death.
Another witness to the tragic incident explained to the Courier Mail that the atmosphere during the contest quickly changed when everyone noticed the woman wasn't OK.
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The person told the newspaper: "I was filming and just as my friend finished I noticed she was dribbling so I rang triple-0 as she fell to the ground.
"I was talking to triple-0 until they arrived. The manager and security and a friend of mine worked on her until then.
"They put a sheet up around her and worked on her for at least another half an hour. They shocked her a few times and were still doing CPR as they took her out about 30 to 40 minutes later."
Police are investigating the death and will prepare a report for the coroner.