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Woolworths wants to make it easier for elderly shoppers to get what they need amid the coronavirus-related panic buying.
Photos uploaded to social media have shown older people looking through empty aisles after others had stockpiled groceries.
The supermarket giant has released a statement, saying: "We're launching a dedicated shopping hour in our stores to help support the needs of the elderly & people with disability in the community.
"From tomorrow until at least Friday, we'll be opening exclusively for them to shop from 7-8am, where permitted."
It's a move that will no doubt help many who haven't been able to get what they need during the pandemic outbreak.
Woolworths Supermarkets managing director Claire Peters said: "While we'll continue to do our very best to restock our stores during this period of unprecedented demand, we know many of our elderly customers have been missing out on essential items when they shop.
"This temporary measure will give them, and those with a disability, the opportunity to shop before our stores officially open - helping them obtain the essential items they need most in a less crowded environment.
"We'd like to thank our customers for their patience and apologise for any inconvenience caused by the revised opening hours."
It follows Woolies introducing a rule for how much people can buy every time they shop.
Customers will be able to get two packs of pasta, flour, hand sanitiser and paper towel, and one bag of rice (2kgs or larger) per visit. Toilet paper is limited to one pack per customer.
Coles has brought in similar restrictions, including two packs of mincemeat per person, one pack of toilet paper and two items of pasta, flour, dry rice, paper towels, paper tissues, and hand sanitisers.
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