It was a pretty awkward moment when Elon Musk confidently asked Tesla design chief Franz von Holshausen to break the glass of the Cybertruck's 'shatterproof' glass during a launch demo... only for it to actually smash.
Musk decided not to shy away from the incident - largely, I'd imagine, because it was all over social media - and instead decided to make a joke on Twitter about it.
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He tweeted: "Franz throws steel ball at Cybertruck window right before launch. Guess we have some improvements to make before production haha."
That 'haha' at the end has a slightly eerie ring to it coming from the multi-billionaire founder of several tech companies. This guy sent a Tesla car into space, remember.
But now he's also explained what actually happened, having responded to a fan on Twitter.
He wrote: "Sledgehammer impact on door cracked the base of the glass, which is why the steel ball didn't bounce off.
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"Should have done steel ball on window, then sledgehammer the door. Next time."
At the grand debut of the Cybertruck, Musk had proudly told the audience: "You want a truck that's really tough, not fake tough. You want a truck you can take a sledgehammer to, a truck that won't scratch, doesn't dent."
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Franz ended up breaking two windows with a steel ball, but Musk was adamant that the test wasn't a complete failure.
He told the room: "A little room for improvement. Alright, let's see... So yeah... We threw wrenches, we threw everything - we even literally threw the kitchen sink at the glass and it didn't break.
"For some weird reason it broke now, I don't know why. We'll fix it in post."
According to Forbes, the embarrassing twist during the big reveal of the futuristic Cybertuck wiped $768 million (£590m) in just one day from the Tesla founder and CEO in just one day, after the company's share price dropped by six per cent.
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People also started comparing it to the moment Homer Simpson unveiled his own disastrous car design at his long lost brother's expense, while others suggested it belonged in a Tomb Raider video game from the mid-90s.
However, the Tesla boss doesn't seem too bothered, having claimed there have already been 200,000 orders for the vehicle.
He initially tweeted: "147k Cybertruck orders so far, with 42& choosing dual, 41% tri & 17% single motor. With no advertising & no paid endorsement."
Musk later updated that figure in a separate tweet saying he'd received 200,000 orders. If you want to place an order for your very own Cybertruck it's only $100 to put your name on the list, which Musk says is fully refundable.
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Featured Image Credit: PA
Topics: tesla, elon musk, News, Technology
