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Apple has unveiled its brand new iPhone 12 models, promising they'll be the 'toughest' phones yet and will not only feature 5G, but also Apple's new A14 Bionic chip - although these hi-tech, modern features aren't what some social media users are talking about.
While today's Apple event was jam-packed with details about the new iPhone 12 features, some people came out of the announcement feeling we'd gone back in time slightly.
Many people took to Twitter to say they felt the new devices were a bit of a throwback to the old iPhone 5, thanks to the sleek curved frame.
Using the 'How it started, how it's going' meme format, Twitter user @LindoMyeni shared a photo of the iPhone 5s alongside the new iPhone 12 Pro.
How it started. How it's going. #appleevent ￼ pic.twitter.com/H60KvM0Cec
- TwittaNerd:tm: :man::computer: (@LindoMyeni) October 13, 2020
In fact, they weren't they only one to notice the uncanny resemblance.
How it started / How it's going
iPhone 5 / iPhone 12 pic.twitter.com/BWkQnu3P6l
- beyninbedavası (@beyninbedavasi) October 13, 2020
One person tweeted: "Hahaha okay why Apple decide to treat us this way...??? Trip to the past baby."
Someone else said: "Did Apple just re-release the iPhone 5?"
One referred to the new model as 'iPhone 5... the remix', while another wrote: "Apple trying to sell me the iPhone 5 again but calling it the 12 and I'm still gonna buy it."
extremely here for apple realizing they peaked with the iPhone 5#AppleEvent pic.twitter.com/cAkl12fhdQ
- patrick. (@imPatrickT) October 13, 2020
Apple CEO Tim Cook debuted the iPhone 12 range at Apple's virtual launch event today, introducing the iPhone 12 Mini, iPhone 12, iPhone 12 Pro and iPhone 12 Pro Max.
He also confirmed that the new models will be the first to feature 5G for iPhone, saying: "The next generation is here today."
The new phones will boast what Apple says is its brightest display ever, with the screen also set to be 'tougher than any smartphone glass' thanks to technology called 'Ceramic Shield', which gives them four times the chance of surviving without cracking.
Apple also said they won't come with a power adapter or headphones - with just a USB-C to Lightning cable included in the box - as part of its aims to have net-zero carbon emissions across all product lines.
The iPhone 12 and 12 Pro are available for preorder on 16 October, for delivery on 23 October, while the iPhone 12 Mini and 12 Pro Max are available for preorder on 6 November, for delivery on 13 November.
The iPhone 12 Mini costs from $699 (£699 in the UK), the iPhone 12 from $799 (£799 in UK), the iPhone 12 Pro from $999 (£999 in UK) and the iPhone 12 Pro Max from $1,099 (£1,099 in UK).
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