LADbible Group has launched LADx, an exciting new display video advertising offering that not only delivers full HD quality ads, but allows clients to only pay for completed views for video advertising up to 10 seconds in length.
Check out the Jimmy Carr ads on this page to see the amazing performance of LADx live in action!
Solly Solomou, Founder and CEO,
LADbible Group said: "Advertisers are understandably frustrated at the
complexity and cost when buying digital advertising. We have huge reach of
under 34 year olds and we felt it was time to help make it easier for clients
to advertise to them using a superior advertising product that not only
guarantees completed views but at a substantially lower cost because it's
direct from us. It comes at a time when an estimated 21% of ad spend is wasted
every year across the industry because users aren't fully seeing the ads nor
are they being offered the best experience. LADbible Group has grown to a
highly engaged audience of over 400 million because our content, whether it's
original content or content marketing, is always audience-first. We wanted to
give our audience and clients a display advertising experience which is also
significantly superior too".
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Click here to watch Jimmy Carr reveal more or email [email protected].
1. TRANSPARENCY
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LADx is fully transparent. In a digital advertising marketplace that still has hidden costs, questionable viewability and brand safety, LADx provides the advertiser with complete transparency and total brand confidence.
2. PERFORMANCE
LADx provides advertisers with an outstanding combination of class-leading digital video advertising performance and value-for-money.
The advertiser only pays for 100% completed views at a guaranteed £0.02 CPCV for video advertising assets up to 10 seconds in length. LADx is available via direct I/O & Programmatic Guaranteed. For video advertising assets longer than 10 seconds, LADx is available at a highly competitive cost of £8.00 CPM (the CPCV for a 20 second video advertising asset is estimated between £0.03/£0.04).
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3. BRAND SAFETY
LADx is only available direct from LADbible Group, guaranteeing the advertiser a premium publisher brand-safe environment and access to the world's largest youth publishing group.
4. NATIVE TO YOUTH
LADx uses formats specifically tailored for LADbible Group's youth audience and the "attention economy".
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LADx will deliver a guaranteed cost per completed view of £0.02 which we believe is at saving of between 40%-60% versus similar competitive ad units. LADx's transparent pricing model means clients will only pay for 100% completed views.
For video advertising longer than 10 seconds, advertisers can still buy LADx at a highly competitive rate of £8.00 CPM (delivering an estimated CPCV of £0.03/£0.04).
For clients, inventory transparency and value especially within the programmatic space have become clear priorities to ensure more effective marketing.
With ISBA and the WFA calling for greater transparency and effectiveness, and with digital video growing exponentially [already accounting for over half of total UK display advertising; eMarketer June 2020], LADbible Group has recognised the importance of creating a video enabled advertising unit that addresses the needs of clients head on.
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Click here for more info or get in touch to find out more.
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