Xiaomi Beats Apple To Become World’s Third Biggest Smartphone Brand
According to the International Data Corporation, which released its new report on smartphone shipments for the third quarter of 2020, Chinese company Xiaomi has surpassed Apple to become the third largest smartphone brand globally, with a market share of 13.1 percent and 46.5 million shipments.
The tech company saw a growth of 42 percent, with GizmoChina reporting that this is mainly due to an increased demand for low-end and mid-range smartphones, particularly in developing countries such as India.
Huawei ranked second in the report, with shipments of 51.9 million units and 14.7 percent of the worldwide market.
South Korean giant Samsung came out on top with a 22.7 percent market share, having shipped 80.4 million units during Q3 - indicating a 2.9 percent growth for the company year-on-year.
Apple, meanwhile, trails behind in fourth position with 11.8 percent market share and shipping 41.6 million units, followed up by Vivo with 8.9 percent market share and shipping 31.5 million units.
The IDC report also revealed that the third quarter of the year also saw a decline in smartphone shipments by 1.3 percent year-on-year, with around 353.6 million smartphone shipments between July and September.
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The numbers are actually better than the tech industry initially expected, with IDC originally predicting a decline of around nine percent.
While Apple dropped down in the rankings for Q3, the company kicked the final quarter of the year off by launching its brand new iPhone 12 range.
The new iPhone 12 Mini, iPhone 12, iPhone 12 Pro and iPhone 12 Pro Max are the first iPhone models to feature 5G, with Apple CEO Tim Cook referring to the news as 'the most exciting step yet'.
Announcing the 'next generation' for iPhone at the launch event earlier this month, Cook said: "We're bringing 5G for iPhone. This is a huge moment for all of us and we're really excited."
Apple said the new phones feature the company's brightest display ever, with the screen also set to be 'tougher than any smartphone glass' thanks to technology called 'Ceramic Shield', which gives them four times the chance of surviving without cracking.
As part of Apple's aims to have net-zero carbon emissions across all product lines, it announced the new models don't come with a power adapter or headphones, with just a USB-C to Lightning cable included in the box.
The iPhone 12 Mini costs from $699 (£699 in the UK), the iPhone 12 from $799 (£799 in UK), the iPhone 12 Pro from $999 (£999 in UK) and the iPhone 12 Pro Max from $1,099 (£1,099 in UK).
Featured Image Credit: PA
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