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Everyone wants the new iPhone, but the retail price of £699 is enough to make even the most dedicated tech head think twice.
Apple fans are in luck, however, if they get their new gear using a snappy new deal being offered by cashback website Quidco and phone retailer Carphone Warehouse.
The gist is simple: join up as a new customer with Quidco and pre-order the brand new iPhone 8 or iPhone 8 Plus from the Carphone Warehouse and grab yourself a £90 discount.
Even if you're an existing Quidco customer, you can still sort yourself £75 off - the same gig, just without the new customer bonus.
When you're bagging your bonus, your best bet for a payment plan is probably the 5gb data, £59.99 upfront offer with O2 for £49 per month.
The iPhone 8 and iPhone 8 Plus represent a game changer for the phone maker. They feature a brand new design and waterproof glass casing, but most importantly, functions like wireless charging, an A11 bionic chip and a huge 5.5-inch display.
The iPhone X was the star of the show, however, at Apple's big launch event in California last Tuesday.
It is the real leap forward for Apple's tech, with face recognition to unlock the phone - though this feature failed when Senior Vice President of Software Engineering Craig Federighi tried to use it on stage - as well as a new edge to edge screen, the best camera ever seen on a smartphone, face mapping emojis as well as plenty of other cool additions.
The price of $999 makes it well beyond the capabilities of most smartphone owners, but that won't stop the hardcore early adopters from piling in on it.
The iPhone 8, released the same day, seems like the smarter option in the short term. It's cheaper - particularly if you go for the Quidco offer - and is a major upgrade on the existing iPhone 7, especially when one considers the inevitable bug issues and teething problems that the iPhone X is sure to have.
Of course, if you're really feeling the pinch, then the good news about any high-profile Apple launch is the immediate effect on prices for the most recent iPhone already on the market. The early adopters suddenly have something new to adopt, so they start to flog their previously top of the line models in order to finance up the new one.
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