An iconic monument has been defaced as part of the promotional campaign for the new Borat movie.
The historic Cerne Abbas Giant had a huge face covering placed over it to hide its enormous chalk penis.
The 180ft figure is also flanked by the slogan: "Wear mask. Save live."
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But while most people saw the funny side of the gag, those at the National Trust have expressed their anger, stating that no one had given anyone the permission to alter the site.
It's feared that if the monument is tampered with, it could be irreparably damaged and lost.
The mask has since been removed from the Cerne Abbas Giant.
This, it would seem, is the latest in a long line of stunts to promote the long-awaited sequel to the 2006 film.
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Ahead of its release on Amazon Prime today (23 October), beachgoers in Bondi, Australia, were given a shock when 40 blokes in 'maskinis' rocked up for a yoga session.
Borat himself then appeared via video link 'from Kazakhstan' to explain what exactly was going on.
He said: "It give me great pleasure to present you with this giant Borat erection at Bondi Beach.
"This statue was quarantine in a hotel in Melbourne for 14 days. It is free of Covid but probably have syphilis after four of your security guards make sexy-time with it."
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He continued: "I love Kazakhstan. I love America. But both these countries have very bad virus at this moment, so instead we come to Australia, where people have not heard of this Covid the 19th.
"I make this film so everybody knows the prodigious bribe we proudly deliver to the American Regime. I do this to make benefit the once glorious nation of Kazakhstan.
"It is not really for Australians, but you can watch. I hope you like to watch."
Sacha Baron Cohen, who plays Borat, recently said in an interview that it was important the film was released before the US Presidential election on 3 November, between incumbent Donald Trump and Democrat nominee Joe Biden.
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Speaking to the New York Times, he said: "We wanted it to be a reminder to women of who they're voting for - or who they're not voting for. If you're a woman and you don't vote against this guy, then know what you're doing for your gender."
The movie targets some of the most powerful people in the world, including Trump and deceased paedophile Jeffrey Epstein.
One of the outrageous stunts Baron Cohen is involved in sees him wearing a fat suit as part of the Trump disguise he used to sneak into a Mike Pence rally earlier in the year.
LADbible has contacted Amazon for a comment.
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Borat Subsequent Moviefilm is available to watch on Amazon Prime.
Topics: Entertainment, Funny, UK Entertainment, US Entertainment, Amazon