I'm A Celebrity... Get Me Out Of Here! is back for another season, with more (semi) famous faces fighting for survival in a Welsh castle.
But aside form having to complete all manner of terrifying and often embarrassing tasks to get their supper, campmates are also forced to stay up to an ungodly hour every night.
Speaking about her experience last year, Victoria Derbyshire said they were made to stay awake until about 4am every single night by producers.
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Writing in The Mirror, the journalist said: "Because it's filmed in the UK again this year, unlike in Australia, every night is a very, very late night - we didn't get to bed until three sometimes four in the morning (obviously we didn't have watches or 'phones so those times are estimates).
"This is because the trial takes place after Ant and Dec have come into the castle, live, to announce who the public has voted for.
"That individual then goes off to do the challenge and often doesn't arrive back until midnight - 1 o'clock in the morning.
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"The food gets delivered sometime after that - which we then had to chop/wash/work out how to cook, before eating at 2.30am-3am."
Derbyshire went on to explain that because they were eating so late in the night, contestants would then also have breakfast super late.
"What I learned though from the whole experience is that when the pressure's on to win stars in order to feed your fellow campmates, you can make yourself do almost anything," she said.
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"The food: there's never enough of it.
"For breakfast (which we ate at lunchtime) we had a small portion of rice and beans; for tea we had the same, and then in the early hours of the morning we'd cook whatever had been won in the trial.
"I'd never before prepared, let alone eaten, eel, pigeon or squirrel - but that's what we got and we had to at least try it, otherwise it was rice and beans again or hunger pangs.
"It was often the men in our camp - Vernon Kay, AJ Pritchard, Mo Farah and Russell Watson who still had cravings after we'd eaten."
This year's line-up includes former This Morning presenter Richard Madeley, ex-Saturdays star Frankie Bridge and ex-BBC Breakfast host Louise Minchin.
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Olympic Gold Medallist Matty Lee, Radio 1Xtra DJ Snoochie Shy, choreographer Dame Arlene Phillips, music producer Naughty Boy, Paralympic Gold Medallist Kadeena Cox, football legend David Ginola and Emmerdale star Danny Miller are also taking part.
Madeley and Bridge were the first pair to do one of the dreaded tasks, with the pair seen covered in cockroaches as they tried to grab hold of the stars.
The last series of the show - won by podcast host Giovanna Fletcher - took place in the UK for the first time after the Covid-19 pandemic forced producers to scrap plans to film the programme at its usual base in Australia.
Topics: Entertainment, UK Entertainment, ITV