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I'm A Celebrity... Get Me Out Of Here! could stay in Wales next year, one of its producers has hinted.
This year's series was filmed at Gwrych Castle, Abergele, due to the ongoing global coronavirus pandemic.
The show is usually shot in Australia, with a dozen or so celebrities living in the jungle for a month while doing battle with all manner of creepy-crawlies in order to collect stars and win their dinner.
However, while fans were disappointed with it being set in the UK this year, Executive Producer Richard Cowles said it has been a massive success.
Discussing its future, he said: "Australia has been I'm A Celebrity's natural home and the Welsh version was born out of necessity rather than choice, but we've learned a lot and so maybe there is a UK incarnation of the show.
"We will look at what being in Wales means for the format going forward. Is it something we would want to do again, or do we want to return to Australia?"
In another interview with the TV industry magazine Broadcast Now, he added: "It has been a different [type of show] because the environment is different, but it is absolutely as good as ever in terms of what audiences see on screen."
In a poll, the Radio Times asked 2,000 viewers which they liked more, with 64 percent saying they thought I'm A Celeb was better in the castle, compared to 36 percent who opted for the jungle.
Cowles also said it had been such a hit, adding that low costs had helped the format to interest other TV companies.
He explained: "Making the show in Australia is beyond the finances of some broadcasters so the idea of being able to make it in a castle in Europe has proved to be quite an interesting prospect for some."
This year's series saw the likes of Olympic legend Mo Farah, Coronation Street actress Beverley Callard, and dancer AJ Pritchard vying to become the king or queen of the castle.
Presenter Vernon Kay, Shane Richie, ex-EastEnders actor Jessica Plummer, and Paralympic gold medalist Hollie Arnold were also in the running.
The final saw children's author and podcaster Fletcher, Radio One DJ Jordan North and Kay up against one another for the coveted crown, with EastEnders actor Shane Richie voted out in the penultimate episode.
Following the finale, fans took to social media to praise presenters Ant and Dec, and the rest of the team behind it.
One person wrote: "Genuinely don't care who wins #ImACeleb tonight! I've loved them all this year and so sad it's coming to an end."
Someone else said: "I actually feel so sad #ImACelebrity is ending. Kinda feel empty. Just gotta say, hats off @ITV and the entire team of @imacelebrity for putting on such a stellar show during a pandemic. Y'all have brought smiles on our faces & brought a sense of normalcy."
A third added: "It has been such a good series. Cant believe it is going to be over tonight. So sad. It has been so good at #GwrychCastle."
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