Lorraine Kelly and Ben Shephard have been criticised for using the wrong pronouns to address Eddie Izzard.
The comedian recently revealed that she was gender fluid and would like to be referred to as 'she/her'.
However, while discussing Izzard's attempt to run 31 marathons and perform 31 stand-up shows in just 31 days, the pair seemed to forget, and referred to her as 'he/him'.
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Viewers were quick to spot the faux-pas, and took to Twitter to call them out on their slip-up and ask them to rectify it.
Upset by the mistake, one user said: "Lorraine please check the pronouns of your guests. You just referred to Eddie Izzard as 'he'!"
Another wrote: "Eddie Izzard has asked to be referred to as a female, please stop mis-gendering her."
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"@reallorraine @benshephard please be careful when referring to @eddieizzard as their pronouns are she/her," asked a third.
While another said: "Lorraine and Ben using he/him when referring to Eddie Izzard. New pronouns do take getting used to but when you're on national TV there really isn't any excuse."
Last year, Izzard sat as a model on Portrait Artist of the Year and confirmed she was gender fluid on the show.
The 58-year-old said: "This is the first programme I've asked if I can be she and her, a little transition period.
"People just assume, well, know me from before... I'm gender fluid. I just want to be based in girl mode from now on."
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Izzard had previously confirmed she is transgender in a 2017 interview with The Hollywood Reporter.
She said: "I am essentially transgender. I have boy mode and girl mode. I do feel I have boy genetics and girl genetics.
"I have played one transgender character. I will play hopefully more transgender roles in the future, but there are a lot of boy genetics in me so I am happy to play boy roles."
Featured Image Credit: LADbibleTopics: UK News, Entertainment, UK Entertainment, Twitter, ITV
