Netflix will soon start cancelling subscriptions on inactive accounts - so if you signed up ages ago, binged watched season one of Stranger Things and then forgot all about your subscription, expect an email.
The company said it wants to stop people paying for a service they don't use and will reach out to inactive account holders to see if they want to stay subscribed, and if Netflix don't hear back they will automatically cancel the membership.
Eddy Wu, from Netflix innovation, wrote about the new system in a blog post on the site.
Advert
The blog reads: "You know that sinking feeling when you realise you signed up for something but haven't used it in ages? At Netflix, the last thing we want is people paying for something they're not using.
"So we're asking everyone who has not watched anything on Netflix for a year since they joined to confirm they want to keep their membership. And we'll do the same for anyone who has stopped watching for more than two years.
"Members will start seeing these emails or in app notifications this week. If they don't confirm that they want to keep subscribing, we'll automatically cancel their subscription.
"If anyone changes their mind later, it's really easy to restart Netflix."
Advert
The blog goes on to say that if those who leave then decide to rejoin within the next 10 months all of their preferences and watch lists will still be stored and can be accessed again.
The new system only applies to accounts that have not been used in a year or more, so if you've been glued to your TV and Netflix during lockdown - and let's face it, who hasn't? - you won't be getting an email and your subscription will go on as normal.
According to the post inactive accounts make up 'less than half of one percent of our overall member base' or 'a few hundred thousand' people.
Advert
The post ends: "In the meantime, we hope this new approach saves people some hard earned cash."
Featured Image Credit: PATopics: TV and Film, Netflix