Brits love a bargain. No matter what it is, it could be two-for-one on tins of baked beans or a family pack of bog roll. We would go mad for it.
And if one shop does deals better than most, it's Aldi. The supermarket is known for its Specialbuys which have something for everyone, whether you're going camping or paragliding.
But it seems this is just the tip of the iceberg, as the shop has now revealed that customers who go first thing could enjoy 50 percent off some food products.
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Yep, shoppers who arrive as the store opens - generally between 7am and 8am - can make mega savings on items which have reached their sell-by or use-by date. What a time to be alive.
The fabled price-drop has been reported by several shoppers in recent weeks, but the fantastic news has finally been confirmed.
Speaking to The Manchester Evening News, a spokesperson for Aldi said: "All items are reduced to 50 percent of the recommend sales price before stores open on their best before or use by dates."
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The reduced food items are sold on a first come, first served basis - so it's best to get to Aldi early to grab yourself some bargains.
Now, not everyone is on the Aldi bus, some prefer the finer things in life - or at least pretend to - and instead frequent the likes of Waitrose.
So imagine one customer's surprise when they went to open their pack of Waitrose vegetables only to find it had an Aldi sticker on the back. They were not amused.
The anonymous couple ordered their roasting vegetables through delivery service Ocado and, for a while, thought everything was fine.
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However, despite the front of the package bearing all the correct logos, the back said that the vegetables had been 'specially prepared' for Aldi.
The plot thickens.
The anonymous husband said: "I was really disappointed. I use Waitrose and Ocado for good reasons - reputation and home delivery.
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"And I pay for the privilege.
"No disrespect to Aldi or their customers but if I wanted their products I'd go to one of their stores."
Well, if they'd have gone straight to Aldi they'd have paid less. The Waitrose version costs £2 ($2.59), whereas Aldi's similar product, called Ready to Roast Winter Roast or Mediterranean Roast will set you back just £1.29 ($1.67) for the same weight.
A spokesperson for Ocado told LADbible: "We are sorry for the incorrect labelling of this product. Our supply partners are aware of the error and we have been assured that they are working with their manufacturer to avoid this happening again."
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A spokesperson for Waitrose said: "We are sorry that there has been an error with the labelling at our suppliers and we are now looking into this.
"As with all retailers, we will share suppliers for some of our products. Any price variation will be reflected in the different specification of the product, such as ingredients used."
Featured Image Credit: PA