Aldi Shares 2020 Kevin The Carrot Christmas Ad

Aldi has released its official Kevin the Carrot Christmas ad, with many people praising the supermarket for its 'optimism' about the festive period during what's been a difficult year.

Sharing the full-length ad on social media, Aldi wrote: "Kevin's out in the cold. Will he get home in time for Christmas?"

It follows a 40-second teaser that dropped at the weekend, which showed Kevin flying in a plane with a turkey when he accidentally gets ejected from the aircraft and have to parachute to safety, while the plane goes up into a fireball.

In the new clip, we a blaze of orange as one of Kevin's kids looks out of the window at the night sky, believing they've seen a 'shooting star'.

His other child says poignantly: "It's not Christmas until my Daddy gets home."

Aldi

In kicks well-known music from Home Alone, with the narrator telling us: "Kevin the Carrot was a long way from home. Would he spend Christmas all cold and alone?"

Our orange-coloured hero then sets out on an adventure to get back to his loved ones, enlisting the help of a friendly hedgehog who thinks it's spring to battle through elements (the Pirates of the Caribbean music kicks in here for full dramatic effect).

Aldi

After dodging deathly icicles in a cold river, the two stumble upon Santa, who says kindly: "Let's get you home. I've got an idea."

He pops Kevin and his hedgehog pal in the basket on front of his bike and cycles through the sky - this time a nod to ET - and manages to get them back to Katie and co.

Aldi

Many users love the ad already, with one writing: "Christmas comes alive when these adverts appear."

Someone else said: "Aww brilliant! Thank god at least Aldi is optimistic about Christmas! Chill out everyone for goodness sake it's NOT all about Covid."

Another wrote: "We all need something to distract our minds a bit. Love it, and the fact it is more the style of when Kevin first came on the scene."

A fourth added: "We love hearing about Kevin. In a world that is a bit crazy at the present time his story is a gentle reminder that all will be well in the end."

Jess Hardiman

Jess is a journalist at LADbible who graduated from Manchester University with a degree in Film Studies, English Language and Linguistics - indecisiveness at its finest, right there. She also works for FOODbible and its sister page Seitanists, which are both a safe haven for her to channel a love for homemade pasta, fennel and everything else in between. You can contact Jess at [email protected].

@Jess_Hardiman