A company boss had said that he has been sent death threats after a video emerged of a worker downing two full bottles of spirits.
In the footage, the man - who is wearing a shirt with the name of Bristol-based scaffolding company, Tubular Access Scaffolds, on it - can be seen downing a 70cl bottle of Famous Grouse whisky followed by a 70cl bottle of vodka.
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Both of these together amount to around 54 units of alcohol - otherwise known as a potentially deadly and lethal quantity.
According to Bristol Live, the anonymous man was taken to hospital after drinking the alcohol - he can be seen on the clip unable to stand up.
Now Nigel Horlock - the boss of Tubular Access Scaffolds - has claimed that he's been sent death threats after the video went viral on social media.
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Mr Horlock, who has made it clear that he doesn't condone the behaviour in the video, said that he's also received hundreds of calls and emails from people complaining.
The 36-year-old director, said: "The impact it's had has not been good. I've had death threats - people saying I should be killed."
The Mirror reports that the drinker is a Bristol resident who was subcontracted for a week of work. He was taken to hospital were he was treated for his intake but later discharged himself and continued to drink in the evening.
The footage, which was originally posted around a year ago, resurfaced on Reddit and Mr Horlock said the clip has been 'haunting' his business since it was initially released.
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He continued: "We've lost work over it. I just want it to go away but [the drinker] keeps posting it. I had about 100 emails in a day when it was first published - and middle-of-the-night phone calls.
"They were saying, 'You're bullying the lad and making him do stuff'. You don't drink on jobs - we're a professional company."
According to the NHS website, men and women are advised not to drink more than 14 units a week on a regular basis and they should spread this out over three or more days.
To put this into perspective, 14 units is the equivalent to six pints of average-strength beer or 10 small glasses of low-strength wine.
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