Holly Willoughby has spoken out about the need to get upskirting - taking photos up women's skirts without permission - recognised as a sexual offence.
The This Morning presenter was speaking with Gina Martin - who was herself a victim of upskirting at a music festival - on the ITV show.
Martin now campaigns to have the disgusting practise recognised as a sexual offence, and discussion turned to a post that Willoughby put onto the internet after this year's BRIT awards.
At the beginning of the night, stars had taken to the red carpet carrying white roses in solidarity with the Time's Up movement, which aims to end sexual crimes and harassment in the entertainment industry.
But by the time everyone left there was the usual gang of paparazzi photographers waiting to catch a shot up the dress of a slightly worse for wear celebrity.
Holly's post said: "At the beginning of the night we held white roses and walked down a red carpet full of the hope and pride that comes with the #timesup campaign,
"At the end of the night, cameras were held low to get a photo up our skirts... times apparently up on #timesup."
Accompanying the post were pictures of her and several other celebs getting into cars, taken from a very low height with only one intention.
Phillip Schofield has certainly noticed that he is treated differently to the women in his industry.
He said: "Working with Holly and other women in this industry, you notice that at events with the Time's Up campaign...you have women walking down the red carpet with white roses, saying, 'Okay time's up'. Then at the end of the night you've got paps taking those [pictures].
"That's a mild image compared to some of the ones you see. You see the cameraman go really down on the floor,"
Holly continued: "Oh yeah, they go really low, and then it's 'grapples with her assets', and it's like, well that's not what was happening. I was trying to hide my modesty, and protect myself."
Martin spotted a man who had taken a picture up her skirt last year at a music festival in London, but when she took the phone off the man and brought it to the police she was told that no law had been broken.
She is now trying to get the behaviour added to the Sexual Offences Act of 2003.
Holly said to her: "Well done you for being brave enough and getting up and making a stand and taking this to Parliament.
"I am right behind you I hope it makes a change finally."
Featured Image Credit: PATopics: This Morning, UK News, Celebrity, News, Holly Willoughby, UK