It simply isn't Christmas without Coca-Cola's iconic truck. With the beast about to go on tour we can now declare that the run-up to Chrimbo has officially begun.
The bright red lorry will begin its tour in Glasgow, Scotland next Saturday 11 November, bringing festive cheer and fizzy drinks to 42 locations across the UK.
The truck will make its final stop for Christmas at Essex's Lakeside Shopping Centre on Sunday, 17 December.
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Aedamar Howlett, marketing director for Coca-Cola Great Britain, said: "Coca-Cola is synonymous with the Christmas season and it's no secret that our much-loved Christmas Truck Tour marks the unofficial countdown to Christmas.
"We can't wait to start spreading holiday cheer and we are excited to announce a brand new route for 2017 - which brings a sprinkling of festive magic to fans across the UK."
At each stop, fans will be able to project their festive selfies across the side of the truck and enjoy a Coke can of their choice in a 'winter wonderland' setting.
Each stop will also include a recycling 'call-to-action', encouraging visitors to recycle bottles and cans in line with the company's recent adverts.
Playing the famous 'Holidays are Coming' jingle and featuring an enormous 8,772 fairy lights, the truck is a staple of the British Christmas experience.
Over the past seven years that the truck has been on tour, it has travelled over 730,000 miles - equivalent to 29 times across the world.
The Coke truck in Liverpool, Christmas 2013. Credit: PA
However, Coke's Christmas truck tour is not universally adored, with some health experts calling for it to be banned due to its encouraging obesity.
This past January, Coca-Cola was heavily criticised for promoting an unhealthy lifestyle after the truck handed children free sugary drinks at each stop of its last tour.
A letter signed by members of the Faculty of Public Health said: "We can celebrate without allowing Coca-Cola to hijack Christmas by bringing false gifts of bad teeth and weight problems to our children."
However, Coca-Cola said that it was "difficult to understand" how banning the truck would improve public health.
The soft drinks giant cited government stats which showed that children and teenagers are intaking increasingly less sugar from soft drinks.
Along with the launch of the truck tour, Coca-Cola's annual Christmas advert - a tradition which began in 1995 - is set to return to British TV screens on 17th November.
Hold onto your red and white bobble hats, folks. The holidays are well and truly coming.
To find out your nearest stop on Coca-Cola's Christmas truck tour, please click here.
Featured Image Credit: PATopics: Christmas, UK News, News, Soft Drinks, Coca-Cola