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Domino's has announced that it has raised over £2 million for its official charity partner, Teenage Cancer Trust, which is the only UK charity that provides the specialised nursing and emotional support for young people with cancer aged 13-24.
The popular pizza purveyors have now set a new fundraising target of £3 million by 2020, kicking things off with #MyDoughnation - a social campaign that will see Domino's donate £5 to Teenage Cancer Trust for every pizza selfie posted on Twitter with the hashtag #MyDoughnation.
Launching on 13 September, the campaign urges pizza lovers across the UK to tweet their best cheesy grin pizza selfie, in turn raising more money for the amazing work that the charity does, while also supporting young people with cancer.
Donations throughout its three-year partnership with the charity have already helped fund 18 Teenage Cancer Trust specialists, as well as the maintenance of 29 units in local communities across the UK.
Domino's has said that another key way in which it's been able to raise money for the charity is through digital donation box Pennies, as customers are able to make charitable donations easily by rounding up their payment to the penny when ordering pizza online.
Laura Pearce, Head of Partnership Management at Teenage Cancer Trust said: "We're hugely proud of what has been delivered through our partnership with Domino's. To reach such a monumental milestone in a short space of time is a real testament to the ongoing passion and commitment of Domino's colleagues, franchisees and customers.
"Currently, for every young person we can help, there's another we can't. We've a big task ahead of us to meet the 2020 target to ensure no young person, or their family, faces cancer alone.
"We'll be posting our #MyDoughnation selfies to kick off the next fundraising push and to celebrate the last three years."
Tony Holdway at Domino's added: "We're delighted to announce we've raised £2 million for Teenage Cancer Trust on the three-year anniversary of the partnership. We're grateful to everyone who has contributed so much to the fundraising efforts, such as our in-store colleagues, our franchisees and our customers. We'd like to thank all those who have shown support and been so generous in their commitment to the charity. We're not stopping there though!
"We've set a new target of £3 million by 2020 and hope our #MyDoughnation campaign on Twitter will kick the next phase off with a bang."
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