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Everyone needs to drink 124 pints this summer to save the country's pubs, it has been claimed.
Financial experts have said drastic drinking is needed to protect the future of thousands of boozers that face closure as a result of lockdown.
According to figures, the industry needs a £25.66 billion boost to return to pre-pandemic levels.
Campaigners have shared the 'Your Local Pub Needs You' poster, which urges punters to help support 40,000 boozers that are struggling to cope.
The group has called on people to dig deep and sup either 124 pints or 122 glasses of wine to do just that.
If booze isn't your thing, though, you could chow down on 976 packets of crisps or 40 roast dinners from the bar.
The poster states: "The average pub will need each customer to spend an additional £382 this year to combat the impact that Covid has had on the sector.
"Thank you for doing your bit!''
Now, it should go without saying but you should always drink responsibly, and if you actually tried to do this, you would certainly die. So it's probably a good idea to avoid this megasesh.
Instead, spread some of these pints and packets of crisps around over the course of a year or two.
Finance experts at Company Debt said getting punters to spend a bit extra at the bar over the next few months could save the industry.
The company's site says: "With the latest estimates suggesting that the UK's food and beverage industry lost at least £25.66bn due to Covid-19 we wondered how much every person in the UK would need to spend in order to reach pre-pandemic levels.
"In particular we wondered how far that money would go in pubs, one of the most beleaguered sectors.
"We came up with a figure of 124 per pints per adult, based on a figure of 52 million adults in the UK."
The last year has seen millions of us shut off from the outside world, spending much of our time in our homes.
But it's this inability to socialise that has allowed many to save a fair bit of cash.
And this could be vital in the saving pubs, more than 2,000 of which have already been forced to close permanently.
The company added: "How much of this this money will be spent in pubs depends, in part, on whether all restrictions are finally lifted next month."