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ASDA is selling a cheese-based Easter egg. Yup, you read that right - ASDA are selling an Easter egg and it's MADE OF CHEESE.
Oh lordy, capitalism saw us coming. But who am I to judge? If people want to celebrate the Resurrection with savoury goods rather than Smarties-filled chocolate eggs (a hint there for you, Mother), so be it. I'll stick to my sugar and cocoa-laden treats come Easter Sunday.
ASDA has teamed up with Butlers Farmhouse Cheeses to create a bespoke egg for fans of the Easter Miracle who aren't big fans of chocolate.
Who those people are I don't know, and I don't want to know, but they're out there, and they demand satisfaction - dairy-based satisfaction.
Put like that, it sounds delectable.
The Cheester Egg is made at Wilson Fields Farm using Blacksticks Blue Lancashire cheese, produced using freshly sourced milk, from cows. Dairy from Daisy, if you will. Lush.
It also comes with mini oatcake crackers and some sweet caramelised onion chutney, and is part of ASDA's Easter Offering range which also includes a Cadbury giant Daim Easter egg, made from chocolate, which has been used in Easter eggs for thousands of years.
LADbible got in touch with Butlers Farmhouse Cheeses to learn more about their cheesy creation.
In a statement, Matthew Hall, Commercial Manager at Butlers Farmhouse Cheeses said: "We can't wait to share our special Cheester Egg with the UK. It's going to be a fantastic year for blue cheese as people are increasingly adventurous all year round.
"Three generations of my family have been making cheese, but nothing quite like this before. What is always the same is the fact we are involved in every step of the process right back to the cows who are all local to us."
All said without one egg-related pun. Well done, sir.
And ASDA, whose shelves will be lined with the cheesy eggs, provided a statement of its own: "We're so excited to launch the Cheester Egg.
"Following the incredible response to our Christmas cheese advent calendar, the Cheester Egg was the obvious next step to show our customers that we're constantly listening and ensuring there's something for everyone at Asda this Easter."
The UK saw sales of 446,643 tonnes of cheese in 2017 - 52 percent of it cheddar - so it's fair to say ASDA knows its customers' wants, needs, hopes and desires fairly well.
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