One company has launched a one-way mission to a lifetime of resentment, backlash, and misery after putting a 20 percent price rise on Cadbury's Freddo bars.
US food manufacturers Mondelēz, the same heartless bastards that widened the chocolate spike gap on Toblerones recently, have made the move to up the 25p price (already scandalous) of the dairy milk frogs to an absurd 30p. Something it is calling a "last resort."
They also plan to raise the price of other Cadbury bars but declined to comment on which, and whether they too would go up by 20 percent, presumably because their employees don't wanna wake up with a giant, chocolate horse's head at the foot of their bed.
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A spokeswoman for Mondelēz, which also brings us Ritz crackers, Philadelphia cheese, and Oreos, defending the decisions, said: "Increasing prices is always a last resort, but to ensure we can keep people's favourite brands on shelf and look after the 4,500 people we employ in the UK, we are having to make some selective price increases across our range."
Image: PA
Mondelēz was heavily criticised late last year when it inexplicably altered the aesthetic of the classic Toblerone.
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She added: "We have, and continue, to carry these increased costs within our business as much as possible, because our priority is to keep our brands as affordable as we can.
"Importantly it is the retailer who ultimately sets the price on the shelf."
Shocking. Unforgivable. When I was a kid, Freddo's weren't even monetised. They were just doled out to all the houses in my town, every morning along with the post. Fucking liberty.
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