We all know how popular the government-imposed Eat Out to Help Out scheme proved to be, as coronavirus lockdown measures eased across the country.
As bars, restaurants and pubs were able to open their doors once again, they saw an influx of people booking tables with the promise of 50 percent prices - a welcome boost for the hospitality industry.
Off the back of that, the Hospitality Professionals Association (HOSPA) has launched a similar initiative which hopes to provide the same improvements to hotels up and down the country.
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According to HOSPA, the latest coronavirus preventative measures (which see restaurants and bars closing at 10pm), the rule of 6, and weddings being limited to 15 guests are taking a further toll on an industry already at breaking point.
Recovery had only just begun - but the recent rule changes are causing additional strain.
So, to help counteract them and to sustain recovery, HOSPA has launched the #SleepOverToHelpTurnover scheme, which is aimed at boosting hotels and their support businesses, in a desperate bid to maintain the industry's rebuilding process.
The scheme's overriding purpose is to encourage the public to continue engaging with hotels beyond the summer months and into autumn and winter - helping to prolong the recovery boost provided by #EatOutToHelpOut and to offset the latest measures.
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Looked at as a two-way initiative, #SleepOverToHelpTurnover seeks to encourage hoteliers to incentivise potential guests by offering discounts or extras.
These might include supplementary meals, additional nights, bottles of wine, free WiFi upgrades, complimentary parking, half-price cocktails and more to reward those who engage with the scheme and display their support for the hospitality industry.
Samantha Williams, UK Market Owner at ProfitRoom, a leading supplier to the hospitality industry that focuses on enhancing hotel revenues, said: "In recent weeks we've seen extremely encouraging signs of recovery across the industry, especially in coastal resorts and popular tourist destinations such as the Lake District.
"This has been boosted further by the #EatOutToHelpOut scheme. However, this was focused on eateries - but now we're hoping to generate a boost for hoteliers too."
She continued: "Many hotels, especially those in city centres, are really struggling - with the latest rules adding further burdens.
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"By supporting #SleepOverToHelpTurnover, members of the public will help hotels carry on as they move into a traditionally quieter period, further aiding them in their recovery and providing a vital boost to the economy."
If you're a hotelier and interested in participating, you can follow the link and complete the form here.
Featured Image Credit: HOSPA