Advert

Latest

Pensioner Who Doesn't 'Give A Sod' About Lockdown Didn't Isolate With Coronavirus Symptoms
published atin an hour
Advert
Advert

Most Popular

Advert
News

Hugo Boss Says Scouse Slogan Infringes Copyright

Hugo Boss Says Scouse Slogan Infringes Copyright

An artist fears he may become embroiled in a legal battle with Hugo Boss over the clothing brand he started during lockdown.

John Charles, from Liverpool, typically ends his virtual art lessons with the line 'be boss, be kind', and is now using it as the slogan for his fashion line.

However, the chiefs at Hugo Boss have taken exception to this and contacted 37-year-old John through the firm's lawyers, stating they objected to the use of the word 'boss' on any type of clothing.

In Liverpool, the word 'boss' is a slang term for great or fantastic.

Advert
John came up with the idea to start his own clothing line during lockdown. Credit: John Charles
John came up with the idea to start his own clothing line during lockdown. Credit: John Charles

John said: "I'm totally shocked to be honest. I'm just one guy in Merseyside, I'm no threat to an international business.

"I've got a different logo, theirs is in caps [capital letters].

"When you say the word 'boss' in Liverpool, everyone knows what you mean - and you are not talking about clothes."

Advert

John's art classes, which were free, were a huge hit during lockdown, with thousands of people tuning in.

He said the slogan was just a nice way of ending each lesson.

More Like ThisMore Like This

1 of 6
News

Police Fine Merseyside Gym £1,000 After It Refused To Close Amid Tier 3 Lockdown

The dad added: "We always wanted to finish positively which is why we said 'be boss, be kind'.

Hugo Boss has demanded he stop using the word 'boss' on his clothes. Credit: John Charles
Hugo Boss has demanded he stop using the word 'boss' on his clothes. Credit: John Charles
Advert
News

Banksy Loses Copyright To Famous Work Because He Won't Reveal His Identity In Court

published ata month ago

"We got people from Australia, Italy and Mexico taking part and their kids are all saying it.

"I even had people telling me their kids are saying it all round London."

"I'm a professional artist - any money is being put into a trust fund for my daughter as she wants to study fashion when she is older.

"She is pretty gobsmacked that the company have done this."

Advert

In July, he then made an application to have the tag line trademarked, but a couple of months later received a letter from Hugo Boss' lawyers stating they would oppose it.

In a statement sent to the BBC, a spokesman for Hugo Boss said the brand was going to get in touch with John to see if the two parties could work something out.

It read: "We appreciate the family's engagement in the currently difficult times and are open for a mutual agreement here.

"We will be in touch with them directly."

Featured Image Credit: John Charles

Topics: Liverpool, lockdown, Art, Coronavirus, Fashion

Chosen for YouChosen for You

What Exactly Is A 'Substantial Meal' Under Tier Three Coronavirus Rules?
published at3 hours ago

Most Read StoriesMost Read

News

Marcus Rashford And His Mum Help Out At FareShare Food Bank Warehouse

published at4 hours ago
Liverpool Council Will Feed 20,000 Hungry Kids Over Half-Term

Dominic Smithers

Dominic graduated from the University of Leeds with a degree in French and History. Like you, Dom has often questioned how much use a second language has been. Well, after stints working at the Manchester Evening News, the Accrington Observer and the Macclesfield Express, along with never setting foot in France, he realised the answer is surprisingly little. But I guess, c'est la vie. Contact us at [email protected]