As a thank you to the UK's everyday heroes, Iceland is offering an exclusive discount to all those working for the NHS, police, fire service, ambulance staff, HM Coastguard, RNLI and all our Armed Forces.
The frozen food retailer wants to pay homage to those dedicating themselves to saving and protecting the lives of others between 14 October and 21 October 2019.
If anyone wants to claim the discount, all they need to do is show their official ID or a Blue Light Card.
Iceland's Founder, Sir Malcolm Walker, explained: "Like everyone else, I am in awe of the amazing work undertaken by our emergency services and armed forces each and every day of the year. They are the people we all rely on when the going gets too tough for the rest of us.
"So we'd like to say a big 'thank you' to all those whose work is dedicated to saving and protecting the lives of others, whether that is in the ambulance service or the wider NHS, the police, fire service, HM Coastguard, and the Army, Royal Navy and Royal Air Force. Plus the volunteers who readily respond to our emergency calls in the RNLI and Mountain Rescue teams."
This isn't the first time that Iceland has chosen to treat those who work for the emergency services.
Advert
Last year, the supermarket opted to give back in the form of free ice cream and pizza to every single NHS and emergency services worker.
Iceland isn't the only company to look after those working for the NHS either. Back in June, Hallmark Hotels announced their plans to look after everyone in the care industry by offering a free overnight stay to those within the NHS and also working in private healthcare.
Recent figures suggest there are more than 6.5 million carers in the UK, and Hallmark Hotels launched the initiative to recognise the hard work and create an opportunity to relax at 21 of its hotels up until December.
The offer, which is for a free overnight stay, is valid every Sunday up until 1 December, when carers spend £50 ($63) on food and drink in the hotels' bars and restaurants.
Advert
Debbie Neate, from Hallmark Hotels said: "Figures suggest three in five people are set to become carers at some point in their lives - it's more important than ever that they are given a helping hand and rewarded for their hard work and dedication.
"We want to try and make things a little easier in some small way by offering a chance to unwind."
Topics: UK News, News, UK, NHS