Kleenex has announced that it is to stop calling extra-large tissues 'Mansize' tissues and are taking the bold step of renaming them 'extra-large' tissues.
Its political correctness gone mad, I tell you. I mean, next time a man has a cold, how are they to know which tissues they are allowed to use?
Seriously though, it's not that big a deal. They've simply replaced a potentially alienating name with something that is acceptable to everyone.
Incidentally, the company has taken this decision based upon customer feedback, so if you are triggered by this, you've only yourselves to blame.
It's not immediately clear when this is going to happen as the company hasn't released a date for the change, but the change is a-coming, mark my words.
Kleenex For Men first appeared on shelves back in 1956, when it was a better time and everything was bathed in lovely sepia tone, men were men, a Freddo bar cost four and sixpence, and women kept quiet and remembered their place.
Nowadays you can't even ostracise and alienate half the population without them kicking off about it. If only we could go back to a simpler time.
That is obviously bollocks, and it's 2018 for God's sake. 'Mansize' has had its time, let's move past it.
Kleenex actually confirmed the change after some people began posting their dissent on Twitter. One of them said: "Hi @Kleenex_UK. My 4yo son asked me what was written here.
"Then he asked, why are they called mansize? Can girls, boys & mummies use them? I said: I don't know & yes of course. He suggests you should call them "very large tissues". It is 2018"
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Another said: "Really @Kleenex ? Do women have different colds to men which mean they have different tissues?"
Kleenex then replied: "Thank you for sharing your concern. We recently made changes to our Mansize branding and will now be labeled Extra Large, keep an eye out in shops."
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However, there are still some people who think that the whole thing is another case of political correctness gone mad.
One witty riposte read: "Manchester surely needs a rebranding"
A fair point, admittedly. Oh, wait - no it isn't.
As with all decisions like this, Kleenex was never going to keep everyone happy. There are always people willing to moan about stuff on the internet.
It's better not to get too worked up about it. That counts doubly if you're going to cry about something whilst boycotting tissues.
Featured Image Credit: PA