There's few things I enjoy more than two companies trolling each other on social media, so imagine my delight when Lidl went in on department store John Lewis over the price of its pianos, provoking an equally as cheeky response.
As you've probably already seen by now, John Lewis has released its Christmas advert meaning it's officially time to whip out your baubles and start getting excited about a visit from the big fella on Christmas Eve.
This year's offering was a heart-string-tugging ad titled The Boy and the Piano, which stared none other than the legendary Sir Elton John.
The ad opens with Elton sat at a piano, before it flicks through his life and amazing career, and ends with him as a little boy running down the stairs on Christmas morning to tear the paper off a piano given to him by his nan and mum. Ah, well, that's pretty bloody cute.
To coincide with the advert, John Lewis is flogging pianos and will be putting on special displays in a number of stores, but if you're keen to get your hands on one and release your own inner Rocketman, then it's going to set you back a whopping £872.
Anyway, after spotting the price of its pianos bargain German supermarket posted this:
Just because you don't have £872 to spend on a piano, doesn't mean you can't be the next Elton. #EltonJohnLewis pic.twitter.com/TakObmWfqr
- Lidl UK (@LidlUK) November 15, 2018
Which social media users loved, of course.
Not to be outdone though, John Lewis replied showing off their even cheaper toy piano:
It's a Lidl bit cheaper :eyes: :musical_keyboard: https://t.co/uzgkNEX4Wo
- John Lewis & Partners (@jlandpartners) November 15, 2018
Nicely done, guys.
The John Lewis advert has become synonymous with Christmas in the past few years; the heart-warming ads usually have an eye-watering production cost, with rumours that bagging Sir Elton this year set the company back £5 million - something which it denies. The 'I'm Still Standing' Singer requested that a portion of his fee be donated to charity.
Speaking about the advert, he said: "The John Lewis Christmas campaign has so many warm memories for me and my family.
"It's been a lovely opportunity for me to reflect on my life in music and the incredible journey I have been on, and how first playing my grandmother's piano marks the moment when music came into my life.
"The ad is absolutely fantastic and I've truly loved every minute of being a part of it."