A man has been photographed dangling a small child over the edge of a notoriously dangerous 400ft cliff.
The picture, taken over the Easter weekend at Seven Sisters cliffs, in Eastbourne, East Sussex, UK, shows the man holding the little boy out horizontally so he can peep over at the huge drop to the shoreline below.
The man was one of many people pictured over the bank holiday ignoring signs advising people against approaching the cliff edge and posing for pictures at the precarious landmark.
While the chalk cliff may appear sturdy, it is known to crumble unpredictably; in 2017, 50,000 tonnes of it fell away into the sea. As such, it is extremely dangerous to go beyond the warning signposts near the popular tourist hot spot.
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A South Korean student, Hyewon Kim, fell to her death at the cliff while posing for a picture in 2017.
In February, the National Police Air Service (NPAS) posted a picture of a person dangling their legs over the cliff edge in a bid to warn people against such behaviour, yet people continue to ignore these warnings.
The National Trust also warned visitors against ignoring the signs.
The trust said: "It can be extremely dangerous to stand near the cliff edge and we advise visitors to act sensibly. We have warning signs in place."
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A global study released last year, revealed that 259 people died taking selfies between 2011 and 2017.
The deaths stemmed from 137 separate incidents and the average age of those who died was around 23. Almost three quarters of the deaths were men, with transport, drowning and falls among the most common causes of death.
The study, which was conducted by the US National Library of Medicine, also showed the number of selfie related deaths is increasing, with only three reported in 2011, as opposed to 98 in 2016.
The study concluded that 'no selfie zones' should be introduced in particularly precarious zones, such as near cliff tops and dangerous bodies of water.
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Last September, Tom Frankfurter died in Yosemite National Park, California, after he tried to take a selfie and ended up plummeting 250 metres. Two months before that, 19-year-old Gavin Zimmerman died a similar death while taking a selfie in New South Wales, Australia.
Featured Image Credit: LNP