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The former Health Secretary had been fairly quiet since resigning from the cabinet as Health Secretary, after CCTV footage of him snogging his aide Gina Coladangelo was leaked.
However, at the weekend, Hancock - a West Suffolk MP - posted a video of him speaking to his constituents in Haverhill, writing on Twitter: "Great be out & about in Haverhill yesterday, chat to people on the high street and see the brilliant new splash park funded by the Council."
The upbeat video saw him speak to various people about the effects of the pandemic on both their personal and professional lives.
But it's now been removed from Hancock's feed, following amused comments on social media - with many saying he reminded them of Steve Coogan's inept broadcaster Alan Partridge.
"Full Partridge there chief," one Twitter user wrote.
Someone else agreed: "You went full Partridge Matt... never go full Partridge."
A third wrote: "That is cringeworthy, totally Alan Partridge."
A fourth added: "When you see Alan Partridge trending and you find it's @MattHancock being more Partridge than Partridge!!! What an utter b***end."
Others advised Hancock to 'sack his PR team', one said it was reminiscent of a 'sketch Sacha Baron Cohen would have done as a character', while someone else found another spoof comedy sprang to mind, writing: "The Thick Of It is back!"
After spotting the video had gone, Henry Mance, Chief Features Writer for the Financial Times, tweeted: "Nooooooo, Matt Hancock has deleted his recent constituency video - presumably because it's now secured a cinema release."
nooooooo, Matt Hancock has deleted his recent constituency video - presumably because it's now secured a cinema release
- Henry Mance (@henrymance) September 28, 2021
In the now-deleted video, Hancock gave a first bump to a worker in a fish and chip shop worker, before asking their colleague: "How are you doing? How's business, is it okay?"
A later clip also showed him leaning nonchalantly against the hatch same shop while he briefly heard how business has been.
He then departed abruptly with a thumbs up, saying: "Yep, keep positive. Good stuff."
In the next shot, he was also seen chatting to a man running a fast-food van.
"Nice to be out and about," he says while resting his arms on the van's serving ledge.
In other moments, we also see a stranger hold his arm affectionately, telling him: "It's good to see you, you've done really well."
As her friend nods in agreement, Hancock replies: "Well, we've got through it, haven't we?"
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