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While some people are gearing up for Christmas and getting ready to spend some quality time with their partner or their family or the in-laws; there are others preparing for something that takes place shortly before the festive day.
Black Friday brings about ridiculously cheap deals being offered by retailers around the world. It's also an annual reminder of how a low price can cause some people to lose their minds and turn almost animalistic in order to get their hands on some goods.
Luckily enough, there's also the option of the Internet to make that dash less painful - and now budget airline Ryanair is also launching its Black Friday Sale.
If you thought they'd just knock a few quid off the odd flight here and there, you'd be wrong.
You can make your way around Europe with just a bit of pocket change.
The lowest deal being offered is from London Stansted to Aalborg, Denmark or Oslo Torp, Norway for just £4.99 ($6.63) one way.
Ryanair says: "For the duration of the Black Friday Sale, we have a new flight deal for you every day. Flights will be available to purchase for travel from December 2017 to June 2018, depending on the offer. But you need to be quick, these daily flight deals will go fast."
The site lists a bunch of places you can nip to for a cheeky weekend away, all leaving from major airports around the UK. If Scandinavia isn't your thing, then there are deals being offered for Spain, Poland, Italy, Germany, Ireland, Slovakia and other countries in Europe.
The most you'll pay for a one-way ticket is a little more than £40 ($53).
One thing it's always worth double checking before handing over your cold hard cash, however - investigate exactly where the airport is in comparison with the city you're hoping to explore. Sometimes these 'deals' are super cheap because they're nowhere near the city it was named after.
Who wants to sit on a plane for four hours, only to have to sit on a train or bus for two more hours in transit? Take Oslo-Torp Airport for example, while people might snatch up a ticket for less than £20 ($26), it's actually 74 miles (120 kilometres) from Oslo.
Hopefully Ryanair will be able to honour these deals after it had to cancel hundreds of thousands of bookings due to a pilot scheduling issue.
The Black Friday sale will run until the end of this week.