First White Chocolate Creme Egg Found By Woman In Luton – Who Bags £1,000
Since news broke that Cadbury had launched a limited edition white chocolate egg - which comes with big cash prizes of up to £2,000 ($2,700) - things have gone a bit Charlie and the Chocolate Factory, as the UK goes on a nationwide treasure hunt to try to track one of the coveted prizes down.
And in an exciting development, the first one has now been found - making them no longer merely the stuff of urban legend.
Natasha Bream, 30, has become the first person to find the rare white chocolate egg, and has also bagged herself a cool £1,000 ($1,350). The nursery manager found the winning egg at a Tesco Express in Luton.
After opening up her first egg, she was shocked to find it was a twist on the classic milk chocolate Creme Egg. She then phoned up the helpline number listed inside the wrapper, and found she was the proud owner of one of just 34 eggs worth £1,000.
She told the Sun: "I was a bit shocked. I couldn't quite believe it.
"I'd been talking to my assistant [about the hunt] before going to the shops.
"I didn't think it would happen to me".
She apparently hasn't eaten the egg yet, and is still trying to think what to do with the cash - with a holiday top of the list. Pretty solid, that, given the rubbish weather we've been having lately.
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Anyone lucky enough to find the rare limited edition eggs has the chance of winning up to £2,000, with prizes of £1,000 and £100 ($135) also up for grabs - not quite Willy Wonka's entire sweet factory, but not a bad prize all the same.
And while the first one has been found, there are still plenty more for you to get your mitts on, with over 370 white eggs still believed to be knocking about.
There's also a quick way to see if an egg is a winner - and it's simpler than you might think.
The normal eggs have ingredients on them that include 'milk chocolate', whereas you would presume that a white chocolate egg would read 'white chocolate' instead - or at least lack any cocoa solids.
This could be a clever way of checking for winning eggs in way that involves neither opening them all up or losing your dignity in your local shop.
Cadbury has yet to confirm whether this packaging hack is worthwhile or not, but it has be better than manhandling a load of chocolate eggs.
Not a bad marketing stunt, this, is it? We're into it.
Featured Image Credit: Cadbury