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We all like to think that we can handle the heat, pouring lashings of hot sauce over our eggs in the morning or opting for the hottest curry on the menu - while silently hating life as your insides do a little cry.
But now there's something to separate the boys from the men and the girls from the women, as Iceland launches what are being dubbed the UK's hottest chicken thighs.
Reaching a petrifying 575,000 on the Scoville scale, they've been packed with the spice from three different types of chilli - bird's eye, habanero and essence of capsicum chillies. Bearing in mind that each of those is renowned for being a bit of a scorcher in its own right, the triple threat seems pretty daunting.
And yup, that apparently makes them twice as spicy as Nando's Extra Hot Sauce. Ouch.
Neil Nugent, Head Chef at Iceland, said: "These chicken thighs are face-meltingly hot! Using Nando's Extra Extra Hot Peri-Peri sauce as the one to beat, we worked to ensure we created the hottest recipe we possibly could to meet the UK public's demand for spicier foods.
"Shoppers are becoming more adventurous with the flavours they will experiment with and spicy sauces are definitely popular right now. We hope our customers will take up our challenge and try the chicken thighs - it's an experience they won't forget."
The thighs cost £3 for 720g - an absolute bargain for what will no doubt be one of the worst experiences of your life.
And because the thighs are that hot, Iceland has also issued a warning to go alongside the chicken.
"These chicken thighs are seriously spicy and should only be consumed under adult supervision," the warning advises.
"We recommend sampling with a pot of cooling yoghurt. It's worth keeping your latex gloves and goggles close to hand."
Sounds like serious business.
Just be sure to take their advice on board, so as not to end up like the poor American bloke who ended up hospitalised after eating the world's hottest chilli pepper in a chilli eating contest.
The 34-year-old was taken to hospital after suffering from 'thunderclap' headaches brought on by eating a Carolina Reaper chilli - which measures in at 1,641,183 Scoville Units (SHU - the scale on which the heat of a chilli pepper is judged).
He's fine now, you'll be pleased to hear, but those headaches don't sound like they were particularly pleasant... Consider yourselves warned.
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