In case you've missed it, Cadbury has released a limited-edition chocolate-orange Twirl, which sounds bloody fantastic.
But when it comes to actually being able to get your grimy little mitts on one, it's proving to be a bit of a challenge, with some social media users even claiming the whole thing is some sort of urban legend.
Now folks, here is where we see the principle of 'supply and demand' in action because some people who have been lucky enough to find Cadbury Twirl Orange are attempting to flog the delicious treats with one helluva mark up.
Over on eBay, you can buy 240 bars (or five full cases) for £700 - if you're now trying to do the quick maths to work out the cost per bar, I can tell you it's £2.92 each, a hefty increase on the 65p RRP.
Advert
Other sellers aren't asking for quite so much cash, but are dealing in smaller quantities - for example, one seller is offering five of the 43g bars for £9.30, which works out at £1.86 apiece.
Elsewhere, there's a full case, containing 48 of the bars, for £64.99 which works out around £1.35 each.
Social media has been awash with frustrated chocoholics who claim they've searched high and low for the bars but have been unable to find them - one person said they'd visited 'seven different shops' but were still sans Twirl and others demanded to know if the items even existed.
In response Cadbury has insisted that the limited-edition sweets are widely available in convenience stores and will roll out to Co-Op, Spar and Morrisons next week, which should make things a bit easier if you're still waiting to try one.
Advert
Speaking to The Sun, a spokesperson from Cadbury said: "The reaction to the launch of Cadbury Twirl Orange has been incredible and the product is in very high demand.
"The limited-edition bars have been available from September 23 in selected convenience stores across the country and will also be available in Co-op, Morrisons and Spar nationwide from next week while stocks last."
So maybe hang onto your cash before you go and spend half your hard-earned wages on chocolate bars on eBay, eh?
Featured Image Credit: Cadbury