Poundland has managed to flog a whopping 40,000 engagement rings ahead of Valentine's Day this year, the discount retailer has confirmed to the BBC.
That sounds like a lot - and it is, as it's almost double last year's tally for the chain's rings.
The 'Bling Rings' and 'Man Bands' that make up the product range come in at just £1. The idea is you buy one as a placeholder until you find (or can afford) the real ring - which tend to cost significantly more.
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When Poundland announced it would be selling the rings again this year on Facebook, the idea was met with a slightly mixed reaction.
While many people suggested they would be less than impressed if their other half gave them a cheap ring, most shoppers said they think it's the thought that counts.
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One even recalled: "First time I proposed I had a wire twist tie taken from our last bread loaf. The meaning was much bigger than the value. Our wedding band is a very cheap one too, and I don't see the point in spending thousands for a ring, really."
According to research firm Savvy, spending on Valentine's Day reached around £853 million last year - up 7.8 percent on 2018's figures.
Thankfully, there are some ways to keep costs down this year, even if you're not quite ready for the commitment of a £1 Poundland engagement ring.
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Lidl, for example, is selling bunches of 100 red roses for just £25, which not only works out at 25p a rose.
Given that some companies like Interflora are selling similar bouquets for £380, it's a pretty good bargain.
Then there's also the JD Wetherspoon Valentine's Day offer, which is offering you and your date a romantic night on the town for just £20.
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For that, you both get two courses and two drinks, although you can also choose to upgrade to a bottle of Prosecco or rose brut for an extra £5.
As with all JD Wetherspoon branches, products and pricing may vary depending on where you are, but the pub chain told us the £20 offer will be available in more than 600 pubs across the UK, so chances are you'll be alright.
Failing all that, you could always just treat your loved one to a slap-up meal at home before you both kick your shoes off and curl up on the sofa to watch Corrie - or, of course, simply ignore Valentine's Day altogether; I can assure you that there is absolutely nothing wrong with that.
You do you, friends.
Featured Image Credit: PoundlandTopics: uk news, News, Poundland, Valentine's Day